3D Motion Graphics: Bringing Imagination Closer To Reality
3D motion graphics is the new trend in the virtual world. Numerous brands, companies, and industries are opting for this method of illustration design to capture the brand identity significantly. With the power of transforming imagination and ideas into real experience, 3D modeling in motion graphics has opened a new realm of creativity.
Unlike an animated 3D model, 3D motion graphics focuses on adding motion to graphic elements like abstract objects or texts. Motion graphics are more visually engaging and immersive, which makes them a perfect match for digital communication. 3D modeling brings a lot of possibilities in designing, mainly because it allows the designer to bring in visual content in motion compared to a traditional 2D model.
Introducing 3D Modeling In Motion Graphics
Motion graphics in 3D modeling can be challenging. It can be easy with this guide to take you on the right path. Let us look into the details of creating a 3D-modeled motion graphic design with a focus on important concepts and tools used for the same.
Before we get into the details of 3D motion graphics, we need to understand what 3D modeling is and its purpose in motion graphics.
Defining 3D Modeling
3D modeling in motion graphics can be understood as the process through which an object, scene, or idea is illustrated in a three-dimensional motion representation. This type of illustration design includes elements with textures that make it look realistic.
Motion graphics in three-dimensional modeling use multiple software tools to help designers create visual effects and engaging objects. Some of the popular software that is used
- Adobe Animate
- Autodesk Maya
- Cinema 4D
- 3Ds Max
Each of these tools differs from the others in that they offer unique features and elements for creating three-dimensional modeling.
Like other forms of designing and modeling, 3D motion graphics contain multiple basic principles fundamental to its functioning. The basic ideas that cover the modeling in motion graphics are clearly understanding geometry, topology, and shading. The three-dimensional modeling procedure will include multiple changes in the edges and vertices of objects to develop the models and, thus, build the motion graphics.
Techniques In 3D Modeling For Motion Graphics
3D modeling can be done in various ways and includes multiple design steps before producing the final product, that is, a three-dimensional object. Let us look into the details of the modeling techniques.
3D models that are designed using polygon meshes for illustrating and representing the object’s surface are called polygonal modeling.
- The polygon meshes in this type of modeling function as bones that give the basic structural framework for designers to work on.
- It is advantageous because it allows the 3D motion graphic designers to create and design more realistic objects.
NURBS (Non-Uniform Rational B-Splines)
Adding mathematical numbers to the 3D graphic design model is called NURBS.
- This modeling technique allows the designers to ensure the object’s surface is smooth, especially for curves and shapes.
- One of the advantages of using this modeling technique is that it allows the designer to design numerous varieties of shapes with less memory consumption in storage.
Texturing And Shading
UV mapping is the process through which a two-dimensional representation of a three-dimensional object is constructed.
- The 2D representation is constructed using the UV coordinates or texture coordinates as they are termed, wherein the U is the horizontal axis, and V is the vertical axis.
- The main advantage of UV texturing is that it allows you to create personalized and detailed textures for the model.
Shading can be understood as the technique through which designers add shading to teh texture of the object to make it look realistic.
- It contributes to the significant light interaction aspect of the thing, thus making the model look like the real version.
- The advantage of shading in modeling is that it allows the designers to create genre, mood, and tone for the object.
Realism is an essential aspect of designing three-dimensional motion graphic objects; adding this to the thing for special effects can be done in various ways. One such method is global illumination.
- In this lighting method, the light does not focus on a particular spot. Instead, it hits one surface, bounces from there, and reflects onto the next surface.
- The global illumination method focuses on simulating the light-ray interaction, and this is an advantage because it adds depth, richness, and contrast to the object.
HDR (High Dynamic Range)
When there is a lot of variation in spaces that receive different ranges of light, where a particular area is brighter than other rooms, the high dynamic range comes into play.
- The HDR helps capture the object’s luminosity by capturing the realistic features of the 3D model.
- This feature concerns the colors that must be represented at a particular brightness level. This helps the designer to give the 3D model a more realistic aspect and detailing of the object.
Keyframing is used in the animation process wherein the starting and ending points for animation in a 3D model are placed. Through this process of animation, the designer can ensure a smooth transition process for the animated content.
- With keyframing, the movement of the 3D model speeds up, and it allows the designers to craft any activity with ease.
- This animation technique reduces any jerks or twitches during the object’s movement that can arise due to the slight differences in the drawings.
The process through which a skeletal framework (rig) is added to the 3D model of motion graphic design is called rigging. It helps create precision for the movements in the three-dimensional model.
The foremost advantage of rigging is that it allows simplistic animation movements through bone-like structure.
It performs an independent and hierarchical motion. That being said, it will enable free movement in the 3D model.
Application of 3D Motion Graphics Services
Advertising and Marketing
- The design agency mainly uses 3D modeling in motion graphics in the advertising and marketing sectors.
- It gives the marketing sector the advantage of creating new and unique advertising or marketing ideas with realistic expressions.
- Thus enabling better and more engaging communication with the audience.
Film And Television
- 3D modeling has also found its place within filming and television.
- The industry uses three-dimensional models to create special effects for movies that fall under scientific, speculative, and other forms of fiction.
- It provides endless possibilities for crafting new objects like extraterrestrial animals or other living organisms.
- Indeed, the gaming world saw its hype in the realistic yet virtual world of avatars and immersive experiences with audio-visual elements.
- 3D modeling found its utmost potential for creativity and imagination in this sector, with companies looking for newer ideas for bringing in realistic virtual experiences.
- Learning environments require a longer duration of attention span and actual immersive content.
- This is mainly because of two reasons:
- The need to maintain focus on a particular topic
- The requirement is to make the content understandable rather than complex.
The Future of 3D Modeling Motion Graphics
3D modeling can be challenging and complex at times, mainly because of the amount of details required to be added to the model and the motion graphics elements that enhance the movement.
The 3D modeling feature for graphic design brings in the possibility of virtual and augmented reality. This helps build realistic elements and objects for the audience’s experience. With 3D modeling and animation, the designers can produce engaging and immersive experiences. The future of technology will bring in real-time experiences but through virtual aspects.
Integration With AI
With fast-moving technological innovations and ideas that have led to the birth of artificial intelligence, the era of graphic designing integrating with AI is very close.
- The designers must clearly understand the object or design they are building.
- Once the measurements, intricate details, and other effects are known, AI can help build multiple blueprints of these motion graphics 3D without extra effort.
- This feature allows the designer to create new and innovative designs quickly.
Upgrading To 3D Motion Graphics For Branding
3D motion graphics modeling has been upscale since the world witnessed the endless possibilities it holds in illustration and communication. In an infinite world of digital ideas, capturing the audience’s attention is challenging.
Taking this to the next step, branding with immersive content is necessary, and motion graphics are proving to have a crucial role. Every company has sought an excellent motion graphic designer who can create something unique and engaging for their brand. If you are one of them, rest assured because we have a solution. Hogoco is one of the leading motion graphics designers, with some of the best works produced in 3D modeling for motion graphics. With a team of professional designers, the company is home to the best design studio in Bangalore. Choose to partner with Hogoco to make your brand unique.