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Apple Watch UX

Undoubtedly leading the market with its competitive edge, the Apple Watch was first released in 2020 to provide on-the-go fitness tracking for its extensive user base. While the first-generation watch wasn’t a hit, the company has gone leaps and bounds in improving the Apple Watch user experience. From downloading the Apple Watch app on your phone to operating the watch itself, they have aimed to make everything user-friendly. With complete compatibility, the Apple Watch app UX turns your watch into a mini phone.

Apple watch app for athletes - Project
The Challenges

The biggest challenge while designing an Apple Watch app UX is generating a compatible user interface for a seamless experience. The application should be operable on the small screen with complete functionality and personalization at the fingertips. In addition, with the Apple Watch app tapping into the native functionality of the watch, it is also essential to keep a check on its battery usage.

Apple watch app project
Apple watch app for athletes - Portfolio
Apple watch app for athletes - Mockup

Goals &

The Apple Watch has been designed to complement the functions of your iPhone and provide quick access to fitness tracking and app use. Therefore, the Apple Watch app UX required a seamless integration with the Apple ecosystem, a visual representation of health and fitness data, and a simple on-wrist interaction.

Apple watch app design - Project
Apple watch app - Project

We Provided

Color Pallet

Apple follows a basic color palette for all of its applications, which is a combination of its system blue, multiple accent colors, and black for the background. In addition, the Apple Watch App UX should include the ability to adjust colors to the light and dark mode settings. Apple provides an iOS design handbook with a detailed view of the hue, saturation, and brightness settings for each mode. In addition, the system colors are adjusted to different iOS screens and accessible and non-accessible modes for the best UX design.

Apple watch app design - Mockup



Dark Cadet Blue


Dark Black


Apple watch app design - Portfolio


Apple has a global default system font for the typography, i.e., San Francisco Compact and San Francisco Compact rounded. Therefore, the Apple Watch App UX design also follows the same. However, you can adjust the thickness or weight of the font. All applications for the Apple Watch follow guidelines of minimum font size, the option to increase or decrease font size, color variations, brightness response, voiceover, and optical sizing.

Apple watch app - Fitness app
Apple watch app design for athletes
Apple watch app for athletes


Apple watch app - Mockup
Apple watch app - portfolio
Apple watch app design
Apple watch app

“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”

Rexon Daniel

Managing Director




Apple recommends a black background and a global color across the Apple universe. You can choose from the ten recommended colors, which include specific shades of red, pink, orange, yellow, green, blue, purple, and grey.

Different generations of the Apple Watch have different screen sizes. Therefore, any Apple Watch app should be compatible with 38mm and 42mm screens. The guidelines for these screens can be found on Apple’s website.

When well done, a UX design provides a seamless user experience, which can make or break the success of any application. Getting an application designed by a trained UX designer adds to its value.

The Apple Watch app UX has been designed to help you customize your Apple Watch face, font, notifications, and more for a personalized experience.

Any app UX design process involves defining the app goals, market research, planning, designing, prototyping, and testing. Since Apple has a set of guidelines for its applications, you also need to check compatibility with the Apple ecosystem.

The smaller Apple Watch screen presents challenges such as limiting the image size, enhancing simplicity rather than novelty, and increasing the watch’s functionality, which must be embraced while designing an Apple Watch app UX.