Why Does Your UX Requires An Audit From A Design Agency?
UX or User experience audit is the process through which a digital product or service is evaluated and accessed. This evaluation takes place based on the various elements of the user experience design process, usability of the product or service, effectiveness, productivity, etc.
A UX audit is not merely a marking process. The purpose of UX audit is that it helps the company diagnose its digital product or service and bring changes to improve product quality. Many of us question that although your company has used the best designers, why bother to go through this audit process?
The benefits of UX audit are many more than the reasons to avoid it. Know some of the crucial elements of why a UX audit is necessary. It is always safe to go through a round of evaluation and then correction rather than failing the product.
Advantages Of UX Audit
As mentioned earlier, a UX audit’s fundamental purpose or aim is improvement, and a digital product always requires improvement in various aspects. Let us see what is benefits of user experience audit
1. Identifying Points Of Obstructions
In a user experience design, the fundamental idea is to make user interaction optimized and free of errors. For this step, it is necessary to identify the points of obstructions within a UX design. It helps to pin down issues with content layout, interfaces that are too complex, navigation errors, etc.
Most obstructions in a user experience design are identified using the heatmaps technique. It visualizes the areas where a user clicks or scrolls through the most, thus helping to establish a trajectory of the most-used paths and least-used UX design elements.
Another essential aspect of obstruction is when users pause briefly or longer when navigating a product or service UX design.
2. Enhancing Usability
User experience is about the experience of the user. If a user cannot complete a task or perform any actions, it calls for a check in usability. This rectification is mainly done after testing usability in the UX audit. The audit would give new solutions and alternative designs which further break down complex structures into easily usable ones.
3. User Flow Optimization
A user can take different paths on a digital product or service page before reaching the final position or outlet. Ensuring that this user movement is optimized and error-free is called optimizing user flows. This process is thoroughly checked in a UX audit, elevating user engagement.
4. Developing User Accessibility
Like usability and user flow, user accessibility is also an issue evaluated in a UX audit. This process focuses on how much a UX design is accessible to users, especially regarding people with disabilities. Ensuring that user accessibility is available to all increases the target audience and widens the product’s reach. This is also in compliance with the accessibility standards.
5. Measuring The User Satisfaction
Measuring user satisfaction is directly related to the success of the product. The more your customers are satisfied with their interaction in user experience design, the more your product will reach out in the market. User satisfaction also helps gather feedback about what changes must be implemented and what elements are missing. This helps the UX design to develop in a much better way.
6. Staying Competitive
UX audit can help your product or service stay within the trend and improve according to your competitor’s increasing standards. Through a user experience audit, the design eventually undergoes an evaluation, which is used to improve the product according to the needs of the industry.
7. Boosting Conversion Rates
In user experience or UX design, the conversion rate is the percentage of users who complete a desired action to the number of users who only visited or interacted with the product or service. The desired action, in this case, can vary depending on the type of product or service you are offering. Some of the desired actions are –
- Completing a purchase
- Signing up for a website
- Filling contact forms
- In the case of mobile apps, the desired action is downloading an app.
8. Data-Driven Decisions
Using data to create a user-friendly and effective UX design is called data-driven decisions. This is similar to calculating profits and losses in a business to develop a strategic idea for improving the business turnover. In the case of UX designs, data-driven decisions help create design strategies based on empirical evidence rather than imagination and assumptions. The process of data-driven decisions includes –
- Data collection
- Studying and Creating Metric Goals
- Quantitative Analysis
- Qualitative Analysis
- Establishing Errors Through Data
- Defining Hypothesis
- A/B testing
- Monitoring and Testing
- Improving Designs
9. Changes In Design
UX audit also looks into the visual appeal and layout of UX design. With multiple evaluations from the audit team of a UI UX design agency, the UX design will eventually improve in terms of its outlook and perception from a user-centered approach. Thus, a UX audit also calls for changes in design.
10. Renewing Designs
With periodic UX audits, the user experience design undergoes multiple scrutiny, which then requires renewal of the design. The audit process throws light on what part of the UX design can be improved and how it can be aligned in such a manner that it will support the changing user preferences.
Conduct UX Audit With External Design Agency
A UX audit is always preferably conducted by an external design agency. An external audit team is needed because evaluations are best done from outside. An audit team within the same design agency often fails to look at the UX design from an external perspective. Since the UX design process involves great alignment with brand perspectives and ideologies, the audit team from within the same design agency would overlook certain features like cultural context, design elements, etc.
Still not convinced with reason? Here’s why:
- Zero biased evaluations
- Recommendations from experts
- Increased objectivity evaluation
- Diverse expertise
However, sometimes companies do opt for UX audit teams from within the design agency due to constraints of UX design cost. In such conditions, it is never a disadvantage either. In-house UX audit teams are also powerful because they have a closer knowledge of the subject; compelling cost considerations and project control will lie within the organization.
Need An External UX Audit Team?
Hogoco is a design agency with immense expertise in UI and UX designs. Our professional team comprises experts who have worked on diverse design projects and conducted multiple design reaches. Therefore Hogoco’s UX Audit team will provide a comprehensive evaluation for user experience design.
With our numerous projects at Hogoco, our team is updated with the best trends and preferences of the industry. This will help in UX audit, especially regarding critical and exhaustive reviews for improving the user experience design. Hogoco has a holistic approach towards evaluations and a solid strategical framework that allows you to focus on your business activities while we assess your strategies.