Detailed Insight Into Branding Services Cost And The Pricing Chart
Branding has become a crucial aspect of every company that aims to leave a mark on the memory of their customers, the brand name. The brand name can be marketed in various ways, including a powerful logo, social media presence, and promotional videos. However, the branding services cost of undertaking such a comprehensive method is relatively high sometimes.
Average Branding Services Cost In India
The average cost of branding service is between Rs. 25000 to above Rs. 10,00,000. This may vary according to several factors and the service provides. The below table will provide you a complete idea of branding services cost.
|Price Range In India
|Key Factors Influencing The Price
|Rs. 950 to 25,000
|Complexity of Design, Experience, Number of Revisions
|Simple Brand Identity Package: Logo, Color Palette, Typography
|Rs. 25,000 to 50,000
|Scope of Ideas, Experience
|Fully Fledged Brand Identity Package: Strategy, Positioning, Messaging, Visual Identity, Guidelines
|Rs. 50,000 to 1 lakh +
|Depth of Strategy, Complexity of Design, Additional services
|Rs. 6000 to 35,000
|Complexity of Design, Reputation, Number of Revisions
|Simple Branding Identity Package
|Rs. 55,000 to 1 lakh
|Target Audience, Scope of The Brand, Reputation
|Detailed Branding Procedure
|Rs. 1,00,000 to Rs. 3,50,000
|Industry type, Depth of Strategy, Complexity of Design
|Basic Branding Procedure
|Rs. 1,50,000 to Rs. 5,50,000
|Size of Agency, Industry Expertise or Specialization, Target Audience
|Comprehensive Branding Package
|Rs. 5,50,000 to Rs. 10 lakh
|International Reach, Complexity of Brand Ideas, Design Strategy
|Global Brand Identity
|Brand recognition, Campaign Scale, Performance on A Global Scale
To simplify the branding process, here is a detailed price chart of the cost of branding that will help you understand some of the common services offered and how much they cost.
Branding services in India can cost a lot different compared to other places. Several external factors, like geographical location and professional expertise, can influence the cost of branding services. Branding services is not just one branding agenda. Instead, it is a wide range of branding and marketing activities conducted by branding agencies. Let us look into the cost of various branding services and the external factors that influence them.
Additional Services Branding Cost In India
The branding cost in India can vary greatly depending on the factors mentioned above and other elements. Some brands choose the branding services package but also require additional branding services. These additional services can influence the overall cost of branding.
Brands often give the website design project to the same design agency that works for branding services. This is primarily because it maintains and assures consistency between the branding procedures and the brand image on an online platform. The additional website design service costs Rs. 50,000 to 1 lakh and above, depending on the expertise of the brand agency.
Marketing And Advertising
Certain branding agencies include marketing and advertising as a part of their package. However, other agencies limit it to branding services like brand identity creation and strategy making. Therefore, in such agencies, the marketing and advertising services are additional add-ons that can cost more depending on the scope of this practice.
Factors That Influence Cost of Branding Services In India
The price chart of the branding services depicts a precise range of costs that fluctuates depending on the design agency size and other elements that can increase or decrease the branding services cost.
To design a comprehensive budget plan for branding services, learning the importance of branding and the various factors that influence the cost is crucial.
Scope of Work
The scope of the branding services will significantly influence the cost of branding. The more detailed the branding elements and strategies, the higher the cost of branding services. Simple branding procedures like crafting a logo, designing a color palette, getting the right typography, and so on will cost less than detailed branding services.
The thorough branding service includes comprehensive market research, strategy development, scalable branding services, and other professional steps that cost more than simple branding.
The design agency you choose can influence the cost of branding services. Depending on the agency’s market presence and the firm’s reputation, the overall cost of branding services will be higher or lower, respectively.
Simple design agencies will cost less compared to agencies with a strong portfolio and the experience of the designers. The designer’s experience is often a cost factor when choosing freelance services.
Complexity of Design
A well-versed brand will clearly understand what they want as a part of the branding service. This requires a designer who can bring these ideas to the branding campaign while retaining the essence of the brand ideology and value. The process is comprehensive, with much market research, blueprints, and creativity.
Building a brand identity like this takes a lot of time; therefore, the cost of branding services will eventually increase. The more complex the design strategy and campaign ideas are, the higher the branding cost.
Number of Services To Be Delivered
This factor is quite simple regarding the quantity of goods you buy. The more items you purchase, the higher the price. Similarly, the number of goods or services a company requires from the branding agency will influence the branding cost.
For example, if a company opts to design branding strategies and a simple brand identity package, the branding cost will be comparatively lower. If a company includes elements like:
- Designing a logo
- Developing business cards
- Designing letterheads
- Crafting website graphics
- Social media presence
These factors will increase the cost of overall branding services because these elements are the services to be delivered to the customer company as products.
The branding services cost in India is different within the country itself. Depending on the state and city the designer agency is from, the cost of branding services will be influenced accordingly.
The branding cost will be higher if the design agency is from an urban city or metropolitan area. This is primarily because of the cost of living in such areas.
But if you opt for a designer agency from another city or state, the cost of branding service will be comparatively lower. For example, the price of a logo design in Mumbai will be Rs. 30,000 to Rs. 70,000, while in Kerala, it would be Rs. 10,000 to Rs. 25,000.
The need for a branding service indicates a requirement for effective branding and brand presence. This aspect gives an insight into the market trend and demand for branding services. The more the need for branding in a market, the higher the price of various branding elements.
If a company opts for branding services during an off-season, which typically means that customers do not seek branding on a larger scale, the chances of getting a discount or lower price are high.
The industries that require branding services significantly influence the cost of branding services. This is mainly because only some branding agencies would have professional experience in a particular sector. The branding procedure requires industry experts or individuals who know the market they are working for.
However, this requirement is also challenging to find. A design agency would price higher for a particular industry, like business or aeronautics, than the food and clothing industry. Suppose you choose a design agency that has yet to gain prior experience in branding for that particular industry. In that case, it will still cost more because it requires extensive market research and knowledge.
Depending on the project completion duration, the cost of branding services can change. The sooner a project is required to be completed, the higher the price will be because of the time constraints and increased resources to build the project in a shorter period.
A shorter duration of branding services requirement will cost a 25% to 50% increase compared to the standard rate. For example
Since the branding agencies require a constant input of the brand details and brand values, there is a constant participation of client with the creative process. If the client is actively providing the details required, the cost is less compared to the absence of participation.
Step Into the World of Branding with Professional Services
Branding is an essential and primary component of any company trying to step up in the market. It requires multiple strategies and branding elements that will improve the brand position. These services are part of the entire project and the catalyst that accelerates the brand presence amongst valuable customers. For this, you need a professional branding company.
Hogoco, the leading design agency in Bangalore, and it has experience providing top-quality branding services. With a team of expert designers and professionals from the branding industry, the company has been home to the best branding processes. As a UI/UX design company, Hogoco provides various additional branding services. Look no further and partner with Hogoco.