Key Roles and Unveil the Difference Between Graphics Designer and UI/UX Designer
In designing, most of us know that illustrations, motion graphics, user interfaces, web pages, mobile applications, and so on are crucial to this technologically advanced world. But have you ever wondered who works behind all these? Well, these designs are crafted by different designers specializing in their specific design field and providing stunning work. Here, we discuss the difference between graphic designer and UI/UX designer based on their particular roles and duties.
Designs are of various types; the kind of designer also varies depending on these. Here, we focus on two famous design roles: graphic designers and UI/UX designers. While graphic designers focus on the visual aspects of a design, UI/UX designers work towards an efficient and optimized user experience. The difference between graphic and UI/UX designers can vary based on their jobs, design goals, etc.
A graphic designer is more concerned with the visuality of a product. That said, graphic designers are well-trained in color psychology, color theory, typographies, shapes, layout, etc. In contrast, a UI/UX designer focuses on the end goal of a product or service. They work towards establishing an easily comprehendible and efficient application that will help users achieve their goals. UI/UX designers are trained in wireframing, prototyping, information architecture, and other duties related to the functioning of the application.
Master the Difference Between Graphic Designer and UI/UX Designer
Understanding the roles of UI/UX and graphic designers gives an insight into how they work and what work they do. Their duties also explain the skills required for an individual to prosper in graphic and UI/UX designing.
|The graphic designer works with visual elements like typography, color palette, designs, layout, illustrations, etc.
|UI/UX designer works on prototyping, wireframing, information architecture, user testing, etc.
|The primary aim is to make the design more visually aesthetic and attractive.
|The primary aim is to make the product more user-centric and easily accessible.
|Adobe Illustrator, Sketch, Photoshop, InDesign, etc, are some of the tools used.
|Adobe XD, Sketch, Figma, and InVision are some of the tools UI/UX designers use.
Here, we look into a detailed piece of writeup that throws light on the difference between UI/UX and graphic designer:
Graphic designers create visual components of a product, service, or any other form of communication. They can work with advertisement, education, entertainment, technology, and any other sector which requires illustration. The key focus of graphic designing is simplifying complex data and presenting information efficiently.
The primary focus of a graphic designer is to work on the visuality of a product or service. They use visual elements to create designs that ease communication, branding, and marketing.
A key feature of making a design visually appealing is to illustrate and propagate an idea or message. Graphic designers combine multiple images, colors, and other visual elements to make their designs engaging.
Through visual elements, graphic designers emphasize making the visuality and aesthetics brand-centric. It should closely relate to brand ideologies and brand image.
Print and Digital Media
Graphic designers are often required to work with print and digital media because they need a lot of illustrations for their work.
Print and digital media use graphic design to convey messages effectively. Brands also use it to include storytelling and create an emotional bond with customers.
The designs used in print and digital mediums include crafting brochures, posters, logos for bands, websites, social media, etc.
Depending on the kind of project a graphic designer does, the design can either be static or mobile. Primarily for designs that are related to websites or mobile applications, companies choose a mobile and interactive design.
Branding and Identity
Graphic designers are crucial for branding marketing because they are the ones who create a brand image through the brand’s logo design, posters, advertisement brochures, etc.
How designers craft the visuality of brand identity will significantly impact how audiences perceive it. Therefore, graphic designers work closely with brand ideologies and culture to design an appropriate brand image.
Through visual designs, graphic designers are also required to maintain consistency of the brand value across platforms, and for this, they draft brand guidelines.
Visuality is also aesthetic, and graphic designers primarily focus on the design’s aesthetic appeal. Their primary aim is to create visually appealing and striking designs that capture the audience’s attention.
Graphic Designers use Different Tools
Graphic designers can be differentiated from UI/UX designers based on the tools they use. Since graphic designers are more concerned with visuality, they use designing tools and software.
Commonly used graphic design tools include Adobe Illustration, Sketch, Adobe Photoshop, InDesign, etc.
These tools and software are specifically created to design visual elements of a product using different color and shape combinations.
UI/UX designers work towards creating an efficient user interface and user experience. Their job involves navigating user functions and enhancing user flow. They work with sectors that involve the development of website applications or mobile apps UI UX design.
Work for User-Centric Designs
Unlike graphic design, which focuses on the visuality of a product, the UI/UX designer primarily works towards creating a user-centered design.
The UI/UX designs are the product’s working body; therefore, designers craft strategies that can enhance the user experience. Thus making the product or service more easily understandable and efficient.
To make the UI/UX design more user-centric, UI/UX designers perform multiple user research and market research to gain in-depth insight into user perspectives, preferences, behaviors, and needs.
Through market research, they understand the gaps and possible profit points that can help them boost their product design.
More Interactive and Dynamic Design
UI/UX designers are required to create their work that is more interactive and dynamic. This is primarily because of the factor that the more engaging a user interface is, the more a user will spend time on the website.
When the user time of a product or web application is comparatively higher than others, it reduces bounce rates and also increases SEO performance.
Making a UI/UX design more interactive by creating wireframes, prototypes, mockups, user testing, revisions, and checking the product’s functionality. This process is called UX audit, which UI/UX designers commonly conduct.
While graphic designers focus on visual elements, UI/UX designers also work on building the information architecture. It includes structuring information in an organized hierarchical manner.
Using different elements like sitemaps, user flows, navigation paths, and more, the UI/UX designer crafts the working structure of the product or service.
In UI/UX designing, UI/UX designer is responsible for determining and designing the user navigation path within a product. It focuses on what direction a user takes, thereby ensuring a logical progression of actions.
The UI/UX Design Tools and Software
UI/UX designers have a very different set of tools and software that helps them with their design work. Popular tools include Sketch, Figma, Adobe XD, InVision, etc.
These tools and software create prototypes, wireframes, and mockups. They give a structural framework and help the designer visually understand the user interface.
Through the development of prototypes using software like UXPin, Adobe XD, and Figma, the designer can test the product before its launch.
Only Difference? No, They Collaborate as Well
Although the difference between graphic designer and UI/UX designer is uncountable, there are instances where they are required to collaborate and work together. For marketing teams, the graphic designers explain the rationale behind the visual elements they used and why certain things are how they are. On the same side, UI/UX designers ensure the design of the user interface so that the product or service’s functionality goes hand-in-hand with the ideas of a graphic design team.
For processes like user testing and UX audit, the graphic designers and UI/UX designers come together to check and revise the product’s functionality. In this collaborative meeting, they are also accompanied by stakeholders and other project members. Therefore, there might be numerous differences between graphic designers and UI/UX designers, but they work collaboratively to achieve a product.
Want to Hire Professional Graphic and UI/UX Designers?
The role of graphic and UI/UX designers is crucial for the design process. Every designing process is fundamental to a company’s business and product launch. For this reason, companies often hire professional and experienced designers for branding. If you happen to be looking for a professional graphic design company, we have an answer for you. Hogoco has professional expertise in diverse designing and effective solutions for user interfaces.
With a team of graphics designers and UI/UX specialists, Hogoco is a leading UI/UX design company in Bangalore aiming to provide design services that cater to your needs. Our graphic designers use advanced technology, software, and design tools to emphasize visuality and unique illustrations. Our UI/UX designers focus on making the product more user-centric and easy to comprehend program. Seek help from Hogoco and brand your product uniquely.