Art Of Choosing Color Palettes In Web Design
A color palette in a web design combines different colors used in the web page design. A palette is a set group of colors consistent throughout the web page and design. Color palettes are, therefore, a crucial element of UI UX design. Colors can play with human emotions and trigger different behaviors simultaneously. Learning to mix different colors and using the right shade can help you achieve a good user experience for your web design.
Using Color Palette For UI UX Design
Want to learn how to apply a color palette to a web design? Here are some methods to help you use your color palette most effectively.
1. Understanding Your Brand Identity
Brand identity is directly related to the colors that you choose.
- Study the brand image and values to choose a better color that fits the ideologies of a brand.
- Know your target audience by conducting market research
- Learn the emotions and preferences of customers.
- Craft a brand story.
- Be clear of the brand message because colors strongly propagate ideas.
2. Color Psychology And Color Theory
Color psychology studies colors to understand this psychology or behavioral pattern. It is recommended that you conduct at least preliminary research and analysis using color psychology.
The art of using colors is called color theory. It is the theoretical understanding of what colors are perceived in what manner and the visual effects of these colors on viewers. It consists of a set of rules or guidelines which designers use to understand user preferences for user interface design.
The theory uses a color wheel to organize the colors, and it is grouped into three categories, namely
- Primary colors
- Secondary colors
- Tertiary colors
3. 60-30-10 Rule
The 60-30-10 rule applies to the primary, secondary, and tertiary colors. It emphasizes the proportion of each color used in a web design, i.e., 60% of primary color, 30% of secondary color, and 10% of tertiary color. The color palette would look like this:
In this image, you can see that the grey color is 60% which is the primary color, 30% of cream is the secondary color, and 10% black is used as the tertiary color. This image is for representation purposes only. It must be noted that tertiary color can be a mix of two or three colors, unlike the image illustration.
4. Choosing A Dominant Or Primary Color
A dominant or primary color is used in a web design for important parts like headings, backgrounds, etc.
- Conduct color research by using the brand identity as a base.
- The dominant color should reflect your brand message.
- Choose a color that would suit best with other combinations as well.
- I prefer pastel colors as they are gaining popularity in 2023.
- Know that the dominant color will be a part of your brand image in the long term.
5. Secondary Colors
- Choose the color which compliments the dominant color.
- It must suit elements like navigation bars and sidebars.
- Since secondary colors would occupy functional elements like buttons or icons, choosing colors that are visible over primary colors is preferred.
- It should set the tone of your website, brand image, and brand identity.
- Keep the color consistent throughout the design.
6. Check For Accessibility
Checking the accessibility of the color palette that use for web design is highly recommended because
- It creates inclusivity for all users and allows optimum user experience.
- Considering people of color blindness for essential web designs would help them achieve their goals.
- Low-vision users require a certain kind of contrast regarding colors.
- People with cognitive abilities would support certain color combinations.
It is important to note that it might be challenging to include all these requirements of accessibility in a web design.
7. Color Harmony
Color harmony is the process by which colors are arranged so that they are aesthetically pleasing, complement each other, and are visually appealing. Color harmony is an important feature of the color palette because it is directly related to user experience and setting the right tone for the website.
Color harmony can be achieved by:
- Choose a base color that reflects the tone of the web design.
- Using the complementary, analogous, and triadic, choose one color strategy that best fits your brand image.
- Now add these colors to your color palette.
- Try experimenting with multiple shades and tints to achieve new colors that complement the larger web design.
8. Recheck The Color Palette
While all these steps can seem too much, it is necessary to recheck the color palette after you have completed the process till here. New colors or color combinations may have evolved, so recheck the color palette.
Things to remember while rechecking the color palette:
- Are there any new color combinations or colors designed in the process? If yes, then where can you place them?
- Do all the colors in the color palette now complement each other?
- Where can each of these colors be used? Answering this question would give you a fair idea of what needs to be done and what colors are extras.
9. Assign Roles To Colours
Each color in itself denotes something important and represents different features. While color theory and color psychology can elaborate on this behavioral aspect of color, we would focus on assigning roles to colors in the palette.
How to assign roles to colors?
- Start placing the primary color for the heading, background, etc.
- Next, use secondary colors for subheadings, text content, navigation bars, etc.
- Use the remaining colors for small elements like buttons, icons, etc.
Assigning roles to colors is subjective and depends on web design and brand image. Different colors have different prominence in different contexts of brand identity, cultures, etc.
Consistency in web design is given the rule of designing. It reflects the brand identity and authenticity of the product or service. Similarly, using a color palette in a consistent manner for web design is necessary because:
- It creates familiarity amongst users.
- Easy to predict elements and functions after using the website for the first time.
- Increasing cognitive understanding of different elements that are used in web design.
One must know that consistency in the color palette is more than just using the same colors. It is also how your design builds a sense of connection with your users, providing them an optimum experience to achieve their goals.
10. Test On Different Screens
It is often noticed that the color contrasts lose their essence once the platform changes. Therefore test your design on different screens, including mobile phones, tablets, laptops, desktops, and television. This process helps in cross-checking color harmony and consistency on various platforms.
Choose A Design Studio For Your Web Design
Want to know more about color palettes in web application UI UX design or get the right design done? Hogoco is your stop for UI UX design.
Hogoco is a design studio that provides various services for web page development, including user interface and user experience. They also provide design services by giving you the best color palettes which suit your web page at a reasonable UI UX design cost. Get your web page design curated by the trained professionals of Hogoco.