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Pawsquad

PawSquad, the pioneers of online veterinary consultations in the UK, entrusted us with the exciting task of crafting their brand identity. With a serious commitment to making expert pet healthcare advice accessible and affordable, PawSquad believes that every pet parent deserves support anytime, anywhere. Our mission? To transform PawSquad into the world’s most approachable and nurturing pet healthcare service. We’ve had the pleasure of infusing their brand with creativity and engagement, bringing their vision to life.

The Challenges

In the world of pet healthcare, challenges often lurk like mischievous puppies. Ensuring accessibility and affordability while maintaining top-notch expertise can be quite the balancing act. And this is where we came into the picture with our thoroughly thought-out branding action plan!

Goals &
Objectives

The goal here was to build a brand image that radiates trust and credibility, fostering confidence in PawSquad’s veterinary services and making PawSquad the go-to choice for pet parents seeking easy, 24/7 access to skilled veterinarians. With this plan etched in place, the next set of action plans were fully directed towards meeting this!
Ready to see how we brought this to action? Read on!

Product Strategy

Attentive is a one-stop platform for landscapers and lawn care professionals to find practical resources, and gain knowledge. There repository of free resources, toolkits & in-depth guides will help Users grow their your business. Attentive is a one-stop platform for landscapers and lawn care professionals to find practical resources, and gain knowledge. There repository of free resources, toolkits & in-depth guides will help Users grow their your business.

Planning

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Analysis

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Design

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Implementation

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Testing

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Product Strategy

Attentive is a one-stop platform for landscapers and lawn care professionals to find practical resources, and gain knowledge. There repository of free resources, toolkits & in-depth guides will help Users grow their your business. Attentive is a one-stop platform for landscapers and lawn care professionals to find practical resources, and gain knowledge. There repository of free resources, toolkits & in-depth guides will help Users grow their your business.

Planning

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Analysis

Lorem ipsum dolor sit amet, consectetur adipiscing elit, adipiscing elit,

Design

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Implementation

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Testing

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What did
we offer?

Logo Designs

The ideation
The process of ideating PawSquad’s logo was akin to a creative adventure, where every stroke and shape held the promise of storytelling. We delved deep into the essence of PawSquad—expert pet healthcare with a heart—and sought inspiration from various sources.

As we sketched, modified, and refined, the logo gradually took shape. It became more than just an image; it embodied the very spirit of PawSquad. Each element, from the choice of colors to the selection of fonts, was carefully considered to convey trust, compassion, and professionalism while also not losing the sight of aesthetics and a unique appeal that they sought out for from us!
The Golden Ratio Sketch

In the creation of PawSquad’s logo, we embarked on a design journey that sought to achieve perfect harmony and visual appeal, and that journey led us straight to the captivating allure of the Golden Ratio.
The Golden Ratio, often found in nature’s wonders, guided our design, ensuring that every curve and proportion was precisely crafted.
The result? A logo that not only looks pleasing to the eye but also carries an innate sense of balance and beauty resonating with what it truly stands for.

Color Pallet

For PawSquad, the color palette we went for is a symphony of blues carefully chosen to convey the brand story. Navy blue, with its dignified tone, represents trust, underscoring their commitment to delivering expert services. Sky Blue brings warmth and approachability to the mix, embodying their nurturing approach to pet healthcare. Lastly, pattern blue adds a touch of playfulness, reflecting their spirit to create solutions. Together, these shades paint a vivid picture of PawSquad as your trusted partner in pet health!

The Golden Ratio Sketch

In the creation of PawSquad’s logo, we embarked on a design journey that sought to achieve perfect harmony and visual appeal, and that journey led us straight to the captivating allure of the Golden Ratio.
The Golden Ratio, often found in nature’s wonders, guided our design, ensuring that every curve and proportion was precisely crafted.
The result? A logo that not only looks pleasing to the eye but also carries an innate sense of balance and beauty resonating with what it truly stands for.

Color Pallet

For PawSquad, the color palette we went for is a symphony of blues carefully chosen to convey the brand story. Navy blue, with its dignified tone, represents trust, underscoring their commitment to delivering expert services. Sky Blue brings warmth and approachability to the mix, embodying their nurturing approach to pet healthcare. Lastly, pattern blue adds a touch of playfulness, reflecting their spirit to create solutions. Together, these shades paint a vivid picture of PawSquad as your trusted partner in pet health!

Aesthetic Branding
Appeal

Interactive
Animations

Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.
Interactive Animations

Website UI/UX

Wireframe Ideation

PawSquad’s website UI/UX began with meticulous wireframe ideation. We embarked on a creative expedition, meticulously mapping out the blueprint for an intuitive and engaging platform.
Our wireframes were the architectural foundation, carefully laying out the structure and functionality of the website. Through countless iterations, we fine-tuned the user flow, ensuring that pet owners could seamlessly navigate, access veterinary services, and find valuable information.
Our wireframes conveyed everything they need to know about the final end product that we will be working towards there on!

Visual Output

With our wireframe foundation solidly in place, we transitioned into the realm of visual output, where creativity took center stage. Our designers blended colors from the carefully chosen palette, combined fonts for readability and crafted eye-catching graphics. Every visual element was purposefully aligned with PawSquad’s brand identity, invoking trust and compassion. The result was a website that not only looked stunning but also reflected PawSquad’s core values.
This visual output was tweaked further and further from the initial idea to arrive at a result that will be enough to pull in more people into the community!

Mobile App

Our mobile app design process began by placing the user at the core of our thinking. We conducted in-depth research to understand the needs and preferences of pet owners. This user-centric approach allowed us to create an app that caters to their specific requirements.
We crafted a clean and intuitive UI, focusing on simplicity and ease of navigation. Users can effortlessly schedule consultations, access pet health records, and interact with veterinarians through a seamless and aesthetically pleasing interface. We also made sure that the app still performs as expected.

Mobile

Wireframe
Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.
Visual Design
Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.
Visual Design
Visual Design
Visual Design

The Overall Branding Impact

In essence, our partnership with PawSquad has helped them become a beacon of trust, accessibility, and support in the pet healthcare industry. It’s a testament to the power of design in communicating a brand’s essence and creating lasting connections with its audience.
With a strong brand foundation, PawSquad is well-positioned for further expansion. Their identity can seamlessly adapt to new markets and audiences while maintaining its core values with this well-thought-out branding approach that we have helped them achieve initially from scratch.
Do you have an idea that you need the best branding plan for? Contact us!

Ideation

Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business. Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger.Gain an understanding of the project in a holistic way, including an analysis of constraints, opportunities, and seeing the bigger picture through the lens of the business.

“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”

Rexon Daniel

Managing Director

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FAQ

We believe that every brand has a story to tell. Our team of wordsmiths crafts compelling brand narratives that resonate with your target audience, fostering emotional connections

Branding is adaptable and can be tailored to suit the specific needs and values of businesses across industries. It involves aligning visual elements, messaging, and values to cater to the target audience and reflect the essence of the industry, whether it’s healthcare, technology, or fashion.

While logos and visuals are essential components of branding, it goes beyond aesthetics. Branding includes defining a brand’s mission, values, voice, and customer experience. It’s about creating a consistent and memorable identity that resonates with the target audience.

Small businesses can benefit from branding by focusing on core elements like a distinctive logo, consistent messaging, and excellent customer service. These cost-effective steps can help establish a strong brand identity and create a memorable impression within their niche.

Absolutely. Rebranding can rejuvenate an established business by staying relevant, appealing to new generations, or adapting to changing market dynamics. It can breathe new life into a brand and help it remain competitive and appealing across different stages of its lifecycle.

Yes, our work flow and plan of action depends on your business end goals. We will look at your story first and present you with a strategy that works!

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