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Research & Strategy

Businesses can gain a deep understanding of their user’s needs, preferences, and pain points with our research strategy at Hogoco. This can help identify gaps in the market and opportunities for innovation. Our approach focuses on identifying user-centric methods and toolsets, which means that the research is conducted with the end-user’s perspective in mind. We assist businesses from diverse verticals with their comprehensive design needs.

research strategy

Research Strategy

1. Identify New Opportunities

Our research design strategy can help businesses identify new opportunities through new-age methods and toolsets that focus on understanding the preferences of your target audience. By engaging with us before delving into market research, businesses can gain insights that are ahead of the market and pioneer their next big move.

Identify New Opportunities

2. Validate Concept/Product Idea

We help businesses validate their concept/product ideas by gathering audience insights before understanding the value or capitalization of innovation. Our design research practitioners put the “why” before the “what,” ensuring that businesses truly understand their consumer preferences and market appetite before developing products and services.

Validate Concept

3. Customer-centric Strategy

Our design strategy services are focused on developing cutting-edge plans of action that meet the needs and preferences of businesses’ users. We work with businesses from diverse niches to develop product development strategies that are informed by design research and focused on delivering value to their users.

Customer Centric Strategy

4. Prototype and Iterate Product Ideas

We help businesses prototype and iterate their product ideas through comprehensive research and market testing practices. Our approach to design research ensures that businesses receive feedback from their users at every stage of the product development process, enabling them to refine their ideas and create products that truly meet their users’ needs.

Prototype and Iterate Product Ideas

5. Brand identity and visual design

Our design agency extend beyond product development and can help businesses develop their brand identity and visual design.
We work with businesses to create visual designs that are aligned with their brand identity and resonate with their users. Create memorable and distinctive brand experiences with Hogoco!

Brand identity and visual design

“Design is not just about creating something that looks beautiful. It's about crafting an experience that resonates with the soul, inspires the heart, and challenges the mind. It's about shaping a world that is not only functional but also meaningful and memorable.”

Dhipu Mathew


Research Methods

User Interviews And Surveys

Conducting user interviews and surveys is a crucial step in developing a user-centered design strategy. By gathering information about users’ needs, preferences, and pain points, we can create products and services that truly resonate with their target audience.

Usability Testing

Usability testing involves observing users as they interact with a product or service, to identify areas for improvement. By testing early and often, we can identify issues before they become costly to fix and ensure that the final product is intuitive and user-friendly.

Competitive Analysis

Conducting a competitive analysis allows us to understand the strengths and weaknesses of competitors in the market, and to identify opportunities for differentiation. We can create a unique value proposition that sets our clients apart from the rest.

Contextual Inquiry

Contextual inquiry involves observing users in their natural environment, to understand how they interact with products and services in the context of their daily lives. This method allows us to gain a deeper understanding of users’ needs, preferences, and pain points.

The field of design research can be perceived as complex, and often, appropriate methods are not utilized to obtain accurate results promptly. This can lead to a trivialization of research practices, disbelief in the subject, or resistance to implementing it in organizations. At Hogoco, we have taken the initiative to create a simple, yet effective framework that design practitioners both within and outside of our organization can immediately utilize. By utilizing this framework, we can ensure that our research and design strategy services are based on reliable data and deliver actionable insights for our clients. We are also constantly refining and updating our framework to stay at the forefront of design research practices.


Hogoco offers a range of research and design strategy services, including identifying new opportunities, validating concept/product ideas, developing a user-centred design strategy, prototyping and iterating product ideas, and developing brand identity and visual design.

Hogoco tailors its research and design strategy services to each client by conducting extensive research on their industry, target audience, and competition. This ensures that the resulting strategy is specific to the client’s needs and goals.

The timeline for a research and design strategy project varies depending on the scope and complexity of the project. However, the team typically works efficiently to deliver results within a timeframe that meets the client’s needs.

The design research practitioners possess a variety of qualifications and experience, including degrees in design, psychology, and human-computer interaction, as well as experience in design research, user testing, and strategy development.

Hogoco offers implementation support in addition to research and strategy development services. This ensures that the design strategy recommendations are effectively implemented and that the resulting products or services meet the client’s goals.

We measure the success of our research and design strategy projects by a variety of metrics, including user satisfaction, customer acquisition, revenue growth, and market differentiation. These metrics are tracked throughout the project to ensure that the strategy is effective and delivers results.