Types of Logo Design: A Guide To Using Them Effectively
Your logo is synonymous with your brand. With just this one design element, you can tell entire stories. You probably want people to remember your brand. And if your logo accurately conveys its personality, they will. A carefully designed logo can even boost brand loyalty! How do you find the perfect logo? A great place to start is by understanding the types of logo design that are out there.
Let us explore some different possibilities. Stay tuned for some logo design tips!
What Is A Logo?
We cannot design a logo if we do not know what it is! It is more than just an image. It is the embodiment of your brand and requires careful consideration. Ensuring that your logo encapsulates the very essence of your brand is difficult, but important.
Different Types of Logo Design
Logos are visual beings. So, let us look at the different types of logo design from a visual perspective. While perusing the following list, carefully consider which design types will suit your brand.
Wordmark logos represent a brand through typography. We can also call this type of design logotypes. Simply put, typography is the art of arranging words and letters. Wordmark logos are perfect for brands with unique names. Our logo is a wordmark as well!
While designing a wordmark logo, make sure your brand name is legible. Carefully choose your fonts, colours, and letter spacing. Like the two examples above, a well-crafted wordmark logo can quickly become a strong representation of your brand’s identity. Customised and unique typography can set a brand apart. Custom lettering or font design tailored to the brand’s personality can be a powerful tool for differentiation.
This type of logo design uses a simple graphic design to represent a brand. Many times, you will not see the company’s name at all! This type of logo design will help you establish a distinct visual presence. Example for a symbolic logo is Apple.
Symbolic logos are usually simple. They also use a minimal colour palette, often sticking only to one colour.
Combination logos integrate text and a symbol, offering a balanced representation of a brand. This approach provides the benefits of both wordmark and symbolic logos, allowing for a dynamic and comprehensive brand identity. If you have a unique name but also want to improve recognition, this is the way to go. Take Adidas, which seamlessly combines its name with the iconic three stripes.
Combination logos are very flexible. They allow you to combine both the textual and visual aspects of your brand identity. The challenge is finding the right balance between your text and your symbol.
Emblem logos encapsulate your brand within a distinct shape or container, often incorporating both text and a symbol. These logos often look like badges or crests. You can use this kind of design to project a sense of tradition and authority. If your brand wants a classic sort of look, emblem logos are the way to go. Schools and government organisations often use this type of logo design. Consider Starbucks, where the brand’s name encircles the iconic mermaid symbol within a circular frame.
In the diverse spectrum of logo design, emblem logos offer a sense of heritage and cohesion. Businesses aspiring for a traditional and structured image can find value in emblem logos. When brainstorming logo design ideas, the incorporation of a frame or container can provide a unique visual element, enhancing brand recognition.
Abstract logos convey a brand’s identity with the use of shapes, forms, and patterns. Instead of representing the brand, an abstract logo relies heavily on symbolism. This type of logo design is perfect for companies that want to evoke emotions without a direct representation of their products or services. It allows for creativity and uniqueness, providing ample space for interpretation. Spotify is one of the brands with abstract logo.
The use of an abstract logo shows your audience that you are willing to think beyond the literal. They can serve as powerful tools to establish visual identity. As logo design tips go, embracing abstract concepts allows for flexibility and adaptability in diverse contexts.
We can think of monogram logos sort of as a shortened form of wordmark logos. This type of logo design typically uses a brand’s initials placed within a stylized symbol. Brands that have long names can use this type of logo design. One of the brands that use monograms is Louis Vuitton.
Monogram logos convey sophistication. Luxury brands like the ones pictured above often use this kind of logo design. The challenge here is making sure that your monograms are both readable and visually appealing. If done well, however, this kind of logo design can convey a sense of tradition and refinement.
Most established brands have dynamic logos. Companies often use different versions of their logos in different contexts. This allows you to be flexible with the size, colour, and composition of the design where your logo is present. An excellent example of this is Google Doodles. Here is the Google logo, plain and simple.
And here is the Google doodles on normal days and Earth Day.
As you can see, they are vastly different from each other, and the original! But dynamic logos can be simpler too. Take, for instance, these FedEx logos.
The only thing that changes is the colour of the “Ex”, and the text beneath it. Since the rest of the logo stays consistent, you can tell that any of these refer to FedEx even out of the corner of your eye.
Designing A Logo
With so many choices to make, designing a logo might seem like an overwhelming task. Here is a quick guide to help you begin.
Define Your Brand
Before you do anything else, you have to know what your brand stands for. Without a clear idea of your brand’s values, it will be difficult to capture them visually.
Look For Inspiration
Explore competitors’ logos, industry trends, and design inspirations. Gather ideas and concepts that showcase your brand identity.
Sketch And Conceptualise
Begin with rough sketches to explore various ideas. Experiment with different shapes, fonts, and symbols. This phase allows for creative exploration without the constraints of digital tools.
Move to digital design software to refine and digitise your concepts. Experiment with colour schemes, typography, and proportions to achieve a polished and professional look.
Show your logo designs to everyone who can help, from friends to colleagues to focus groups. Listen to them with an open mind and tweak your design so that it appropriately conveys your brand’s personality.
Finalise And Implement
Once you are happy with your design, export your logo into the different formats that you will need. Make sure that the colours show up the way you want them to both digitally and in print.
Tips To Design Effective Logo
Now that we have an idea of the different types of logo design, we can look at some pointers to help us orient ourselves. It doesn’t matter which type of design you choose to go with. The following principles will help you maximise the impact of your logo.
Understand Your Target Audience
Craft your logo such that it appeals to your target audience. Look at their demographics and preferences before you start designing. For example, Toys R Us is a toy store. Their primary consumers are children. To appeal to this age group, they decided to use a playful font and bright colours while crafting their logo.
Keep It Simple
Minimalistic logo is a current logo design trend. A simpler logo is more likely to stay in the minds of your consumers. If there is too much clutter, it may be difficult for them to focus on what your brand’s messaging is. The Adidas, Apple, and Nike logos that we looked at earlier are great examples of this. Clear graphics and clean lines will also help you keep up with the minimalism trend.
Choose Your Colours Carefully
Carefully choose the colours that evoke the emotions and associations you want. Different colours convey distinct messages, and aligning them with your brand identity is crucial. Look at Greenpeace’s logo below and imagine if they had used red or orange instead!
Maintain consistency in logo usage to build strong brand recognition. A consistent visual identity fosters trust and familiarity among your audience.
Do you Want To Further Explore The Different Types of Logo Design?
Hogoco is a design studio in Bangalore that can help you out. We have a ton of experience creating logos for companies in a wide range of industries. We also offer you logo designs in various formats for both print and digital.
Contact us today for some of the best logo design services!