Approaches To Interactive UI Design
User Interface design or UI design is the process through which designers create or build interfaces of brands in software or other digital platforms, thereby enabling the product’s user experience.
A user interface design is more than just a website or app. UI design meaning the UI design includes a detailed page layout, choosing the right color for the brand, fonts, and other elements that make the platform visually appealing.
Aiming to produce an interactive and practical user interface design, designers use multiple ways to create UI designs. It is more user-centered and focuses on the visuality of a software or platform. So, let’s learn more about what user interface design is about.
Fundamental Elements Of UI Design
1. Visual Hierarchy
Placing visual elements of a UI design with reference to a specific hierarchy of functions is called visual hierarchy. For example, when you enter a library and walk to a particular section of the bookshelf, you might overlook most books unless a particular book captures your attention. It could be the font, color, or the book title itself.
Similarly, visual hierarchy helps direct the viewer’s attention to a particular detail in a user interface design. For instance, on the homepage of Amazon,
The offers and deals of various products appear in the center of the page and an enlarged manner. Strategically placing multiple visual elements of a UI design is the primary function of visual hierarchy.
Using a consistent style in user interface design is essential because it creates familiarity and ease of user access. It is similar to a language’s grammatical style and tone, making the content more legible and readable.
One popular example is the applications of G-Suite.
We can see that Google has used similar and consistent iconography and font with colors that balance its visuality. This consistency creates a familiar ground for navigating and searching the G-Suite platform.
3. Feedback And Responsiveness
Gathering feedback in a user interface design is essential because it captures the errors, elements that require improvement, and what changes can be made. Feeebacks are always a way to communicate with users regarding their perceptions and preferences about a user interface design.
Responsiveness is a necessity of a UI design. Imagine you are playing a game and press a button but do not receive any sound or message. You would be unsure about your action then.
Similarly, in a user interface design, it is necessary to design responsive messages or other ways of communicating with users so that they can be assured about their actions.
What Are The Visual Elements in UI Design
1. Typography Or The Font Therapy?
In a UI design, typography is beyond the idea of text alone. It creates the tone for the content and the brand identity. Inducing emotions of brand image through a particular font which can also be customized, is a part of the visual element of a user interface design.
On the website Healthline, we can see a wide range of visual elements of which its font balances the entire user interface page. It makes the health blog look much more professional by using a simple, professional-looking font that is legible and clean.
2. Color Palette
Woodland, the brand logo first induces a tree in your mind, while on its user interface page, we can see that green and brown are used on a majoritarian portion. This color combination used with a 60-30-10 proportion is called a color palette.
It creates a brand image conveyed through colors in a user interface design. One can use color psychology and theory to understand the science behind these colors.
What one needs to understand about a color palette is that it is more than just colors. It is the additional element that helps to convey the emotions of a brand identity in a user interface design or any other aspect of the brand design. Therefore, choosing the right color palette for a user design interface is always advised as it covers a vast area of brand image.
3. Know What Icons Can Do
What does this icon represent to you?
- It symbolizes a trash can
- It is a place to depose trash
- In a user interface or digital platform, it means deleting any information, files, or other elements.
All these conclusions were immediately connected in your mind when you saw the trash can. This relationship between an icon and its intended meaning is conveyed through icons. Icons can have universal messages or can be customized according to your user interface design.
An icon can represent various things in a user interface design. A UI design requires icons to help users navigate the page. With icons, it is possible to accommodate all the messages in textual format, which can otherwise make the UI design clumsy.
The User-Centered Approach
A user interface design is about how much it is accessible to its user. Beyond the visual aesthetics, a UI design also focuses on producing a user-centered design that helps its users to achieve their goals.
1. User Research = Clear Target Audience
The first and foremost step of a user interface design is user research. Conducting extensive market research and analyzing the needs of the customers helps in designing the UI design much more effectively.
For example, Airbnb conducted user research on an extensive participant population before launching its initiative. This gave them an idea of how much their UI design can be customized and what particular needs a tourist would look up to.
2. Wireframing & Prototyping – Skeleton Of UI Design
Before building an architectural structure, the architect always has a plan that forms their work’s basic structure or framework. Wireframing and prototyping are fundamental frameworks and systems that include the skeletal work of user interface design.
Some Examples Of Innovative UI Designs
1. Tesla’s Touchscreen Dashboard
One of the innovative dashboard designs of the 21st century is Tesla’s Touchscreen. It replaced the traditional buttons and controls with a simple user interface design, which helps people adjust features like autopilot and climate control.
2. Duolingo’s Gamification
Learning a language is daunting, especially if you are a working individual struggling most of the time. But this boredom was transformed into a gamified UI design for language learning in Duolingo. It created an interface that helped users learn new things by adding small elements like rewards, challenges, and gifts.
Thinking Of A New Innovation But Need A Design Team?
Hogoco design agency specializes in UI UX designing apart from brand building, logo designing, and other works within the industry. Our design studio is proficient in user interface designs customized to your brand identity and ideologies.
With a professional design team of immense experts and experience in diverse fields, Hogoco aims to build designs that boost your brand to an optimized level. The UI design cost will fall within your budget and yet provide a luxurious touch to your brand. Gear up your brand and its products with the best design services of Hogoco.