What Goes Into the User Experience? Unveiling The Process
The user experience design process or UX design process is a heterogeneous and diverse process that requires a strong collaborative team of various experts to deliver an efficient product. The UX design focuses on a user-centric, spontaneous, and enjoyable experience.
From user research rough sketches to prototyping and launching, the user experience design process encompasses many activities. To understand what a user experience design is, one must learn what constitutes a user experience design process.
The User Experience Design Process
1. Begin With Research
The first step of every design process is conducting preliminary research about everything that would influence and play a role in the outcome of the process. This process can be categorized into three types of study commonly conducted in the UX design process, which include –
Understanding your user by gathering more information like characteristic behavior, choices, likes, and dislikes are some factors studied through this process.
Study Your Competitors:
An in-depth study and analysis of the competing brands is an excellent way to start a structural framework. This gives you an idea of the market gap and where you want to place your products.
This research studies the latest industry trends, including technology. This step helps to evaluate the probability of your product services.
2. Craft It Out
Specific project ideas are innovative, and finding an exact user identity for them can be challenging. For this purpose, designers and developers define different ways of story narration for the product. This process includes three main stages
Making User Personas:
The designers create detailed user personas from the research findings. These personas are identical to real users, which helps the design team curate products according to the target audience’s needs.
Crafting User Stories:
Building exciting stories and scenarios that become the sample user stories is another step in this process. These stories become the structural framework for how users interact with the design.
Defining The Goals:
Setting clear goals and parameters for team performance while working on the project motivates and helps to measure the production process.
3. Building The Tower Of Imagination
In this step, the ideas of creativity and innovation are written down to help the designers and developers understand what the target product would look like. Building the Tower of Imagination mainly consists of some essential steps.
With discussions as groups and individual efforts of research on topics, the team works as a collaborative crew to come up with new ideas and ways to build the product. It is often a rough idea of what the production would look like.
Structuring the data and information into organized and well-identified sections is called information architecture.
Developing low-fidelity wireframes with a simple grey-scale layout and positioning images without content before designing the final product.
Prototyping is creating samples of the product’s appearance and how it functions. It is more like a test element to check whether the product can perform its intended functions. This step includes
In this step, the low-fidelity prototypes are converted to interactive products with actual user experience with software like Adobe XD and Figma.
The product is now tested with real users who try the product and give feedback. This feedback is used to revise and improve the product efficiently.
Different design types are associated with this step depending on the product requirement. It can include –
Creating the visual elements of the products, which includes the color palette, typographies, images, and other pieces related to branding. The team ensures the product aligns well with brand identity through this UX design process.
UI (User Interface) Design:
Developing and designing the user interface for the product or service by including buttons, icons, menus, and other elements.
After designing, the product undergoes an accessibility test to ensure it complies with WCAG standards and other requirements.
After completing the UX design process, the product is developed using codes and databases. The development process includes three significant steps:
This step focuses on converting the design into a user interface using coding and working on its functionality.
Implementing software aspects like server-side logic and databases required for the product to function is majorly done in back-end development.
After completing the coding process, the product is continuously tested for any errors so that it can be revised and improved accordingly.
7. Testing And QA
It is necessary to conduct multiple tests before the product is launched. Certain companies implement strict testing protocols to ensure the product complies with industrial standards.
Examining whether the product functions are correct.
User Acceptance Testing (UAT):
This type of testing requires users to use the product and testify that it is according to their needs and preferences.
The product’s performance is assessed with respect to industrial regulations and evaluated whether it performs the intended functions.
The product is moved for the launch once the design and development process is done. The launch includes two significant steps:
This step focuses on the product’s public release, which can be conducted as a grand event or for a specific user group.
After the public launch, the team monitors the user response to collect any feedback.
After collecting user feedback and responses, the data is used to analyze the areas required for improvement and revision.
Through the gathered set of data, the project team crafts a new plan to increase the infrastructure depending on the increasing rate of users.
The evaluated user data and analyzed results are used to craft a structured detail of lessons that can be incorporated for future projects. This helps the company to design products efficiently.
Experienced Designer For Your UX Design
User Experience is a continuous learning experience requiring a professional team that can adapt to any situation’s requirements. It needs to be user-centered and easy to understand but with some exceptionally professional features. And finding a professional team with diverse experience for your UX design can be equally exhausting. But do not worry because Hogoco is your go-to design partner. A UX design agency with immense experience in crafting innovative solutions for designing in UI/UX. Providing constructive feedback and a continuous production process, the team works towards achieving the desired goal and making your business successful.