UX Design Trends To Look Out!
2023 is here, and the exciting time for designers begins. With the rise of mixed reality and augmented reality, a new generation of users is discovering how powerful these technologies can be for their day-to-day lives. Let us dissect some of the UX design trends that will shape our future in this article that every designer or business owner should pay close attention!
Significance Of UX Design Trends In 2023
Design trends are a way to stay relevant. They can help you stand out from the crowd and make your designs more effective, but they also have some drawbacks. If you are not careful with where you place yourself concerning these trends, it could be detrimental to your career as a designer or your business since you lose out on the opportunity to capitalize on the market conditions around you.
At Hogoco, we believe that these emerging UX styles are going to play a massive role in mapping your customer journey:
- Mixed Reality + Augmented Reality
- Motion Design
- Immersive Scrolling
- 3D Imagery
- Cross-device experience
Let’s Dissect The Top UX Design Trends
1. Mixed Reality + Augmented Reality
Mixed reality (MR) is the next step in UX design. It is a combination of virtual and real worlds in which users can interact with content, such as 3D objects, images, and videos. The technology has been around for years but only recently became more accessible to consumers thanks to companies like Facebook using AR-based platforms.
Augmented reality (AR) adds digital information onto your current view without replacing it—it is like seeing things through glasses or contacts superimposed on top of your vision. These days most people use their smartphones as their primary means of seeing things around them; however, we may soon see augmented reality glasses or contact lenses becoming a standard issue across all industries because they allow us to see so much more than what our eyes can normally detect!
2. Motion Design
Motion design is a form of user interface design that incorporates animation, video, and sound to create an interactive and intuitive user experience. Motion design can enhance the user’s understanding of the interface through visual cues.
Animation helps users understand how something works or interacts with another object by showing them multiple iterations in quick succession.
3. Immersive Scrolling
Immersive scrolling is a design technique that uses scrolling to create a sense of immersion in the user. It can be used to make a website more engaging, but it’s also used for other purposes such as creating an immersive experience for users or making them feel like they are part of an ongoing story.
But this is not easy to achieve. The UX design company that you hire should pay added attention to detail with every visual element they bring to life.
4. 3D Imagery
3D imagery is one of the best UX design trends, and it is all about creating a sense of depth and perspective. It is used to increase engagement and provide a more immersive experience for users.
3D imagery can also be used to enhance the user experience by adding visual cues that cue users on what they have to do next or how they should interact with the product.
Gradients are a great way to create depth in your UX design. They can be used to create a design element that is more immersive, which means that users feel as though they are part of the experience.
Gradients satisfy other purposes, like making things look warm or cold, depending on how bright or dark you make them.
Wellness has been a buzzword for a long time, but now it is starting to mean something as one of the top UX design trends. Designers are using this space to convey emotions and feelings that would otherwise be hard to talk about without making people feel uncomfortable or awkward. They are doing so through design elements such as typography (fonts) and color choices that create an overall feeling of well-being in their users—whether they are trying to increase productivity or improve the quality of life for themselves, their families, and friends.
7. Cross-Device Experience
In 2023, the best UX design will be one that takes into account all of these factors. It will be cross-device and cross-platform, accounting how users interact with their device on both desktop and mobile platforms. The experience should also be contextually relevant for each type of device, and its environment (like a public space or private home).
It is important to note that this does not mean you cannot have separate versions of your app for different contexts—instead, it means you need to think about how your app works across multiple use cases so that users don’t feel like they’re navigating between two different apps even though they’re still using the same interface elements.
8. Designs That Convey Emotions
Emotional design is a trend that has been around for years. But it is still going strong. As our society becomes more connected and technology continues to evolve, we are able to connect with others in ways we never thought possible before.
Emotional design is an extension of what makes us human—it is about conveying feelings through our interactions with products and services, whether they’re virtual or physical objects. With so many design trends, it’s important to know how they affect user experience. You can use this information to build a better digital product or service by incorporating these trends into your business strategy and overall strategies for the future of UX design.
Or better, hire someone accountable with a vast industrial experience like Hogoco that can help you deploy the UX design trends that matters in action for you.