Explore The Research Methods For UX Research Process
User Experience Research Method, or UX research process, is a process through which one studies customer psychology, particularly regarding their expectations, how they will respond to your product/service, market trends, etc. This research process involves extensive groundwork because scholars study customers and consumer behaviors. They focus on observing and analyzing customers’ behaviors, motivations, and needs.
UX Research is important because it gives you a clear idea of what exactly you are addressing and who your product/service is mainly addressing. This process helps the brand build a better marketing strategy and thus achieve user satisfaction.
The UX research process can be conducted in various ways using different methodologies. It can range from direct interactions with your audiences to surveys, digital tools, social media, etc.
Steps To Conduct A UX Research Process:
1. List Your Research Goals
The first step of UX research is to list your research goals. Moving ahead without knowing where you are headed can land you in confused situations. Therefore, it is necessary to document your research goals.
Here are a few examples of how to list your research goals:
- A “9-box grid” can help you note all the randomly selected ideas while brainstorming. They can then be shortlisted depending on the market trend or other criteria.
- Clearly understanding what your research goal will finally achieve.
- Research more your research which means studying the market, customers, and existing plans to understand what you are looking for.
2. Identify Target Audience
After finalizing your research goals, you will get an idea of the requirements to achieve this goal. However, it is important to study which audience demography your research goal applies to.
You can identify the target audience:
- By listing age, gender, location, etc.
- Monitoring social media
- Surveys and interviews are crucial ways to understand what people of specific demography expect.
Identifying the target audience is crucial for UX research because it gives insight into how the product/service would be designed, problem identification, and to whom it should be directed.
3. Research Method
The next step is applying the correct research method. A research goal can be achieved using any research method, but an optimized result can only be achieved using the right research method.
Some of the research methods that can be used for the UX research process are:
- Direct conversations/Interviews
- Test Use
- Comparing Different
Any of the above research methods can be used for UX research. These research methods are user-centered and call for maximum participation from the audience. Therefore, it gathers considerable data that can be used further.
4. Research Materials
Conducting research requires a certain amount of data even before you perform it. This process includes formulating the questions for surveys or interviews, the demographic data, usability tests, and focus groups, and creating scenarios for testing certain research materials required.
5. Conduct The Research And Gather Data
The next step is to conduct the research using any research method and gather the data for analysis. Different research techniques can have additional requirements. For example, specific research methods include focus groups that require a skilled moderator.
Using the data from the second step, i.e., identifying your audience, create a target population and amount of responses that you intend to collect. This data collection will help in navigating your research process while collecting data.
6. Analyze The Data
Analyzing data is one of the crucial steps of the UX research process. It involves studying the gathered data and understanding various perspectives from the responses. Since the response collected is a user experience, it helps in providing a tailor-made design of the product/service to appeal to the audience.
- These responses give insight into user expectations, demographic data, probability of product usage, identifying potential problems, and designing recovery strategies.
- Data analysis also helps in ideating solutions, identifying trends/patterns, planning, and forecasting.
7. Apply To Different Scenarios
Creating different scenarios to understand customer behavior, which is otherwise not present in any research methods.
- Based on the study results, create personas that reflect various user categories in order to know how these types of users could engage with your product/service.
This process is similar to a case-based study, which enables the company to develop solutions for different types of situations and have strategies prepared in case of emergency.
8. Incorporate Your Findings
Conducting research, gathering data, and analyzing them is not all of it. These are the first few steps toward building a better user experience. The keynote of the UX research process is applying your findings.
Yes! Your findings are the cheat codes to a successful user experience that can guarantee customer satisfaction. Why? Because you gathered this information from your target audience.
9. Prototype And Testing
A prototype is a basic version of your product or service to understand the design and functioning of the product. It is usually designed for the developers and stakeholders to visually experience the product before its final launch.
- One must understand that prototypes are not necessarily the final product. It can range from a simple sketch to a detailed interactive design.
They are used to test the product or service, which allows the developers and designers to take note of what needs to be improved and how things work. Testing is a process of evaluation that gathers user experience and functionality of a product. It can be conducted by focus groups, individuals, or authorized people who use data-driven insights to give constructive feedback.
10. Designing The Result
After the UX research process, the final data is designed for the product or service. In situations where designers or developers have to explain the changes required to their stakeholders, this step is crucial.
- Providing detailed information on the UX research process, the findings, design decisions, or choices.
It is also important to note that while designing the result, one must specify how specific changes have a positive impact on user experience.
Enhancing UI Design Through Effective Research
The UX Research process can be more straightforward with Hogoco’s UX research services. Hogoco is a UI UX design studio that provides various services with user interface design, branding, website solutions, etc. UX design cost can often be unaffordable and expensive. But with Hogoco you can achieve cost-effective UX research that will help provide an enhanced user interface experience. We conduct UX research to find and fix problems that are otherwise not focused on real-world user scenarios. Identifying problems and providing a tailor-made solution for better user interface design of your product or service.