Grab Attention With Perfect Websites Using 10 Web Design Principles
A website is like the first page of a book you are about to read. It determines the amount of interest a reader will put forth for your content and how eagerly they look forward to unfolding the facts ahead. To make a website engaging in visuality and immersive user interface, specific web design principles perfectly shape the website.
Website design principles are not textbook theories that can grade your marks. But it helps gain more visibility amongst the audience compared to an unstructured design framework. The principles are more like the codes to win a game by putting the hard work in the right direction. Without further ado, let’s look into the essential website design principles that can make a good website design.
10 Fundamental Web Design Principles For Engaging Website
A website can talk a lot about the company or brand it represents. The ease with which you can handle the proceedings on a webpage shows how much the makers have focused on the diversity of customers and the user-friendliness of a product. This hints that the product and the website are built for all types of audiences rather than limiting them to a few.
If you aim to create a website that can accommodate multiple audiences from diverse fields of life, then here are seven effective website design principles to do so
Purpose And Clarity
Keeping the website clear and simple is the most crucial aspect of a good website design. Rather than a cluttered and complex website design, it should foster an easy navigation path for any user.
- This step ensures that the user flow on the website is constant and not hindered by its challenges.
- Clarity is the key to a good website design, but one must understand the website’s purpose to keep this elemental feature.
- Understanding why the website was made and the target goal is to give a clear idea of how to design it.
Clarity in website design also indicates that the brand has a clear idea of what it wants, a positive aspect of business collaborations.
If you land on a website that is not mainly a blog or an article and it happens to give the vibe of a stagnant page, the chances are high that you will lose interest. A website design must be responsive to shift this passive design into an active one.
Responsiveness of the design doesn’t necessarily mean animated effects or a hopping dog, but it can include informative messages, errors, pop-ups, etc.
- Small, engaging, responsive elements will keep up the user’s interest.
- This feature is necessary so the audience feels safe on a digital page.
- Including quick feedback messages or an automated response system can also help increase design responsiveness.
Hierarchy And Readability
Most of the website pages get this one thing wrong – readability. Readability is not the size of a text or the amount of space you provide between the lines; it is also about the simple language used. The third website design principle is that all these components together form the readability of website design.
To make readability more effective, the primary element is the hierarchy of the information and data on the website. Placing the information in the correct order and place significantly determines how much the audience will look at the information. Let’s say you have a shopping website; the discounts and offer details will be placed on the top because that’s what your customers are looking for.
Amongst the principles of effective web design, this is a significant and fundamental element of a good website design. Consistency is what defines a brand identity much more than anything else. Maintaining a particular pattern of information illustration, color palette, iconography, and text assures your customers that the brand is still the same.
Consistency is the key to a successful business for brands that work on long-lasting brand value and trustworthy customer relationships. This remains the same for their website design as well. Using consistent design patterns and elements is crucial.
Imagine you enter a building for a purpose, and the looks of the building are perfect from the outside. But as soon as you enter, you are lost. You need to figure out where you are walking and where you must go for a particular purpose. In such situations, you might find yourself trapped in the wrong place.
Similarly, your customers are new to the website even if they have an existing account.
- Connect the navigation aspect with the information hierarchy.
- Use a simple layout pattern.
- Optimize visuality and graphic design used in the website.
- Keep the sidebars separate from the main page, as this avoids cluttering.
The web design principle looks for the designer to ensure the website is easily navigable. The navigation of a website is a part of the web application UI/UX design, and this requires the coordinated work of designers and developers to ensure an easy navigation path.
You click a website quickly to avoid losing sales offers and enter the website link. You can see a blank website page in front of you, and the page keeps loading but never reaches the final user interface design. That will significantly affect negative loading time and increase bounce results. This is the last thing you want for the website.
Now, that’s a lot of theory in one go. However, the website becomes visually engaging when it includes a lot of visuals. That said, the web design principle ensures the website has many high-quality visuals and graphics. Try implementing good graphic designs to make the website more engaging and immersive.
Use a consistent color palette to connect the visual to the brand value or identity. Refer to color psychology and implement a combination that best suits the brand ideologies and website needs. Include whitespace in the website design and effectively use this to improve visuality.
Website designs must have clarity and purpose, which is the first principle of good design. Stemmed from this idea is the user-centered design of the website. The website aims for the customer to achieve their goals effectively without any challenges. For this, the steps include:
- Conduct thorough research about the website model’s user perspectives, needs, and expectations.
- Then, understand the market trend and what type of website design is receiving more user appreciation.
- Using the data collected, try to analyze and make a user-centered design.
A user-centered website design will mainly include the following features:
- Easy navigation
- Warm color palette
- Visible typography
- Comprehensible iconography
- Interactive user interface
- Quick response and feedback team
The user-centered design will also require the website to conduct multiple usability tests and gather feedback from real-time users. Using these feedbacks, the errors can be rectified and user-experince can be enhanced.
Keeping a website intuitive means keeping the interactions simple and easily navigable for the users. To make a website design intuitive, certain features are required for the website to have, and these are
- Simple and clear navigation path
- Visual cues
- Information hierarchy
- Search engine-optimized content
Website designs must have interactive and intuitive features to keep the customer’s interest engaged on the page until they fulfill their goal. Intuitive interactions also reduce loading times and bounce results.
Feedback And Confirmation
One of the most essential aspects of a good website design is to have an active feedback and response team. Customers seek support and feedback When they find themselves stuck in a particular situation on the website.
Constant support and feedback ensure that the company is always there to help them when needed. This element is essential in building positive customer relationships and helps foster trust bonds.
Website design includes a good amount of user interface design, and these website principles also focus on user experience. The design principles for immersive websites include specific UI/UX design tips. These deign tips help improve the user interface, thereby enhancing the user experience.
Get Professional Help For Immersive Website Designs
For a website design to be engaging and immersive on a visual level, there is always a need for a UI UX design studio that can transform the digital space into an experience. Boring website designs come with a threat of reduced audience interaction and negative load time. To change this, we introduce you to the perfect website design partner.
Give your website the touch of a magical digital experience with interactive animations and visually appealing layouts. With Hogoco, the top UI/UX design agency in Bangalore, give your brand website a chance to feel luxurious.
Let our professional designers and team of experienced developers give your brand the care it needs. Step up in the branding game with a transforming experience of an immersive website design.